Trying to Look Past the Dull Side, But Failing

Social media is making feel people feel isolated. Who would have known?

Countless articles over the years have been giving the same point: Social media is great for keeping up with family and friends but terrible to constantly skim through articles full of points that aren’t relevant to our lives or the betterment of our souls.

One point, that I feel is very fair, is we have never had to see this much news. This news is only here to recieve revenue for the ads that sneak their way around every article you click on. Not only do we not really read this news, (The Democrats and The Republicans both sound crazy) Worst of all, it is the repetition that each side holds. Whoever grabs the story first is no longer the leader in their pack, its all just free information. Reporters are getting no glory for their stories. The Pulitzer Prize is going to end up in the wrong hands just like we used to treat the Best Pictures.  Instead we are all sheep that being lead by a blind sheep in wolves clothing. 170301141317-donald-trump-0228-super-169

Yet, we still have new articles about how social media may be the causation of our generations’ new found isolation. Last year, none of my friends went outside unless they were starving to eat. The world I knew was already in fear of itself. The day Trump was elected, people came outside to chant against him. A week later they were back inside reading all the horrendous news about him and feeling isolated. Within the year, I’ll see a “new” article from “new” scientists giving a “new” thesis about how we isolated.But, at that point, hopefully I won’t have to read them anymore.

Digressing away form drivel, the first article says that social media still has so much more potential for greatness. There are so many life hacks on line to keep your life on track, but at the same time, reading them takes away from living your life. Our generation’s double edged sword.

 

https://www.forbes.com/sites/alicegwalton/2017/03/06/social-media-and-social-isolation-go-hand-in-hand-but-which-comes-first/#4bdf99ae1785

http://www.activebeat.com/your-health/women/5-ways-social-media-contributes-to-social-isolation/

http://www.cnn.com/

http://www.foxnews.com/

http://www.politico.com/

Vice.com

 

 

 

 

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How Do I Talk To You In Person?

Gabrielle McGarry

February 15, 2017

How do I Talk to you in Person?

 

Speaking to someone over a social media platform rather than in person is something we have all done at some point in our lives.  Many of us, though, have hidden behind the internet to call out others, complain about politics, or subtweet our roommates for being too messy.  We find confidence in our fingers and our devices, but not when it comes to face-to-face meetings.  It’s getting harder and harder for us to put down our devices and have true, human interactions with those around us.

But why is this?  If we open our communication to people all around the world and vomit every thought that drifts through our mind, how can we not interact with those around us in the physical world?  We all know social media is addicting and our phones are virtually impossible to let go of, but when did it become so difficult to share small talk with the woman sitting next to you on the bus or the man in front of you in line?  It’s so easy for me to call out someone on a public social media platform, but if I was forced to do this in real life, I would cower back and think twice before saying anything.  This is because social media is a metaphor for real life.  As technology has advanced, we, as human beings, have adapted to this new way of life.  Humans are now dependent on social media and find it almost impossible to avoid.

With social media, we are able to stalk friends, friends of friends, cousins of our friends’ friends and so on and so forth.  We are already aware that they took a trip to Cancun in 2012 and that their sister was married to John in 2014.  It has lead to the death of civilized conversation because we already know everything there is to know about a person we don’t even personally know.  What’s the point in conversation if everything you’re saying, I already know?  We use social media to show our best face to others and so when we finally meet our followers in real life, it’s usually painfully awkward.  What do I say?  What do I ask?  I already know everything about them and now I have no idea where to begin!

Social media has many perks, but it could also be destroying human interactions.  We have to stop stalking and start talking again.

Social Media in the Police Department

By: Joslyn Mitchell

    This past July, thousands, in fact, millions of people watched from television and Facebook as the unfortunate fiancé of Philando Castile filmed the after math of what is publicly labeled as, Police brutality. Although one can only imagine how painful it is to watch, let alone film the one you love die, but because she posted the film on social media; people were able to see what really happen and gave them more motivation to seek justice. Social Media is now being used for far more than just selfies and people bragging about going to Greece for spring break. More companies are finding themselves getting higher ratings and more customers just by having a Facebook or Twitter. Even Police departments.

At the year’s Social Media, the Internet and Law Enforcement (SMILE). Philadelphia had a very experienced veteran, Frank Domizio, to come and explain the four ways Social media can help the police department. The first one is it helps build a relationship and a community by engaging with each other, it gains control over the department’s reputation with the community, third, providing a forum for people to ask questions and for you to share tips you otherwise would share and the last one spreading knowledge quickly and with minimal effort that could protect your community, help catch suspects, and finding missing people. 4 ways police use social media

The Police Department will be more interactive as well as have events, as well as post them and it will also be attracting a younger crowd that way they can get more people to support them. In class the teacher told the students about how there is a tracker from twitter to the police department that has all the people near the scene of the crime who tweeted. The more technology grows the greater mad can be against crimes or even just inviting the community to an event.

 

Using Social Networking to Get a Job

By Catalina Uriarte

Social media, our fastest growing networking systems. Social media platforms such as Instagram, Twitter, and Facebook, originally with the intent of sharing your life and “highlight reels” has shaped into something much bigger. Social networking is now being used to make new friends, fall in love, organize groups, and even to find new jobs.

og-social-share-image

Perhaps the most obvious platform we can see the job market taking over social media is on LinkedIn. Launched in 2003 and accelerating in 2010 LinkedIn now has more than 467 million members! A whole social media platform created for the purpose of connecting people in the job market. So how do we take advantage of this shift? Can social media really help us find a job? According to CareerBuilder 60 percent of employers use social media to look at potential employees and this is not just to check character. CareerBuilder also shares that six in ten of those employers searching are actually looking for things to support their qualifications for the job. Sounds like a shift to take advantage of.

Forbes shares seven ways you can use social media to get a job. These ways include obvious things such as networking to other people in your industry, following and “liking” companies you are interested in, or simply searching for jobs on social media. Forbes does however warn that it is important online to not come off as selfish and one sided. Never flat out ask for a job but instead be helpful offering content and answering questions.

Even if you do not plan on using social media to get a job it is important to note that employers are online looking to see the personality of the individuals they are hiring. Social media can disqualify you from a job. Monster shares some serious turnoffs for companies. These include being on private, buying fake followers, and inactive.

So whatever you do keep it clean, engage, and don’t hide anything. Social media is an amazing tool that allows us to keep others closer but can also benefit us when used right. You never know who may be watching. Happy job hunting!

 

References:

Career Builder. (2016, April 28). Retrieved March 4, 2017, from http://www.careerbuilder.com/share/aboutus/pressreleasesdetail.aspx?ed=12%2F31%2F2016&id=pr945&sd=4%2F28%2F2016

Linkedin Corporation. (2017). About Linked In. Retrieved March 4, 2017, from https://press.linkedin.com/about-linkedin

Linkedin Corporation. (2015). A Brief History of Linked In. Retrieved March 4, 2017, from https://ourstory.linkedin.com/

Schepp, B. 7 Ways to Use Social Media to Land a Job. Retrieved March 4, 2017, from https://www.forbes.com/pictures/efkk45ehmek/7-ways-to-use-social-media-to-land-a-job/#638df8a56ed1

Thottam, I. These social media mistakes can actually disqualify you from a job. Retrieved March 4, 2017, from https://www.monster.com/career-advice/article/these-social-media-mistakes-can-actually-disqualify-you-from-a-job

Behind Instagram’s New Algorithm

By: Taylar Gomez

techcrunch(photo cred: techcrunch)

Have you noticed a change in your Instagram feed and who is showing up at the top? Instagram has recently changed their algorithm to one that claims to bring more relevance to your feed. The main method of measurement is based on engagement between users. Posts that you engage with, whether it be a like or comment, will appear higher on your feed. There are four key measures based around the engagement factor that makes certain content appear at the top of your feed. The four measure are; content you have liked, who you have direct messaged, who you are searched, and those you know in real life.

Before rolling out this new algorithm, Instagram saw a change in the amount of users actually seeing relevant content on their feed. Instagram users were actually seeing less of the content that was relevant to them. There were two options to fix this, they could try to lessen the amount of accounts that you follow or implement the engagement factors mentioned above. Instagram chose to do the second option, and saw uplift in the key metrics. The testing trial that Instagram gave the algorithm was very successful. The time from testing to the algorithm being implemented was relatively short compared to past updates. Social Media Today, states that after the update, Instagram added 100 million new users to the platform.

The roll out of this new algorithm is not only beneficial to Instagram users, but is a marketing opportunity for brands as well. This is allowing brands more power to produce relevant marketing messages to current customers and potential customers. Brands should make they are keeping up with the updates that are happening in order to stay relevant. The new update has brought opportunity, but in order for brands to be successful they have to re think the their social strategies. Forbes states how this new algorithm allows brands to get in touch with a niche target audience that is fitting to the their image. Next time you are scrolling through your fee, really pay attention to the content you are being served. Which accounts are you seeing more often?

References

Hutchinson, A. (2017). Retrieved from http://www.socialmediatoday.com/social-networks/inside-instagram-algorithm

Laboon, P. (2016). Retrieved from https://www.forbes.com/sites/forbesagencycouncil/2016/09/06/capitalizing-on-instagrams-new-algorithm/#e336d041dbc7

Social Media with the All-Stars

   To be the shortest, February is a very busy month. Besides the fact of Black History month where you take time to pay homage to the ancestors before you and their fights for rights. You also have the month of love where on that special day you spoil and treat your significant other with the most appreciation, or go out and find someone to treat and spoil; but it is also an important month because it is when all the players in the NBA are holding their breathe to see if they have been selected to start in the NBA All-Star game.

 

            Fans are holding the power of the game in the palm of their hands with this little thing called a cell phone. Twitter has been one of the leading social media handles when it comes to voting since forever. The fans were given the opportunity to vote for the Most Valuable Player (MVP) of the game and they will be announced and awarded at the end. Most people that are watching the game are not as much of basketball fans as one may think, instead of choosing based off of skill, most of them go with the personality or style of the person. Fortunately, the MVP of this year’s game was New Orleans’s very own Anthony Davis.

 

            Perhaps it was the fact that he led the western conference in points with 52 of them to be exact, or maybe it was the fact that he was the only New Orleans Pelicans player actually playing and the entire event was in the Big Easy. Whatever it was, it could not have been done without social media. Through social media is how artist are discovered, it is how some people’s pay checks are written and in this case, it is how you are crowned one of the most respected rewards.  Just in 2016 alone, twitter has reached $319 billion.

 

            Twitter is everywhere and it is not alone. If you are not sure about the new technology yet, well you have a lot of work to.

·         http://www.si.com/nba/2017/02/19/all-star-game-2017-recap-east-west-anthony-davis

·         http://www.cbssports.com/nba/news/nba-all-star-game-2017-twitter-had-no-love-for-steph-currys-headband-game/

 

Social Food

Social Food

 

Dining at a restaurant in 1997 is a vastly different experience than dining at a restaurant in 2017.  People sit glued to their phones, mindlessly scrolling through their social media as they wait for their meals to magically appear on the table.  It’s easy to tear down social media when we see restaurant patrons more engaged in their social media than their date. However, despite this, social media really hasn’t completely ruined our dining experience.  In fact, in some ways it’s actually enhanced our opportunities to try new foods.

 

 

Food is inherently shareable and when we’re constantly taking pictures of our meals, we’re unconsciously introducing new possibilities to the public. Many of us use social media to look up recipes, try new restaurants or gain inspiration for that paleo diet you’ve been meaning to try.   Videos and pictures of recipes go viral overnight thanks to channels like BuzzFeed’s “Tasty Videos.”  This kind of social media sharing has changed the way people experience food.

Though, it hasn’t just transformed the way the average person eats, it’s also changed the way restaurants present their dishes.

 

For some odd reason, people love to take pictures of their food.  The act of taking flash photography in a restaurant is not uncommon now-a-days.  Social media has created another competitive aspect in the food industry by promoting the sharing of one’s meals.  As people share their food, it puts a pressure on restaurants to perform at a higher level. With this added element, restaurants are stepping up their game when it comes to preparation.

Whether or not you believe social media has had a positive impact on the food industry or not, you can’t deny that it has in fact changed the way we eat food.  Though, maybe next time you’re at a restaurant, try to focus on how it tastes as well as how it looks rather than how many likes you’re getting.

Is Social Media Reshaping News?

By Catalina Uriarte

Social media has changed the game for the newsroom whether they like it or not. A new study by Pew Research announced in 2016 that 62% of individuals receive news on social media. However, users aren’t the only ones using social media for news. Even news media sources use social media in order to get photos and videos of their latest story’s victim.

Modern Keyboard With Colored Social Network Buttons.

BELCHATOW POLAND – MAY 02 2013: Modern white keyboard with colored social network buttons.

According to USA Today, anyone can be a citizen journalist. With a smart phone right at our finger tips, it’s easy to whip out a video and share it with our peers online. With our smart phones we are able to post things on the social web faster than ever. BBC is calling it a social media revolution!

So how can ordinary journalist and news organizations keep up? With technology it is not enough just to hear about news, the public now wants to interact and be a part of the action. As a result of this some news media is losing the game. Pew Research reported that in 2015 newspapers had their worst year yet since the recession, an industry that supports 33,000 full time employees. In January 2016 it was reported that just 5% of individuals named the newspaper as their most helpful source for election information.

Network news stations are shown to still be doing alright. Many news companies have moved to offering their news online and putting up paywalls on their sites. None the less social media threaten to trump all by being free, conveniently accessible, and by having such a large audience. According to Zephoria, Facebooks active user audience is at 1.88 billion. Adding to the easy access social media creates large news sources can be found on social media platforms as well.

Perhaps the social media revolution will lead to a news media revolution as news media must find a way to integrate itself onto the social web. Either way social media has undeniably changed the game by providing an interactive environment where anyone has the opportunity to report and react to events.

References:

Benioff, M. (2011, May 12). Welcome to the Social Media Revolution. Retrieved February 18, 2017, from http://www.bbc.com/news/business-18013662

Gottfried, J. Shearer, E. (2016, May 26). News Use Across Social Media Platforms 2016. Retrieved February 18, 2017, from http://www.journalism.org/2016/05/26/news-use-across-social-media-platforms-2016/

Graham, J. (2015, May 7). How to be a Citizen Journalist with Your Smart Phone. Retrieved February 18, 2017, from http://www.usatoday.com/story/tech/2015/05/07/how-to-be-a-citizen-journalist-with-your-smartphone/26453219/

Holcomb, J. Mitchell, A. (2016, 15, June). State of the News Media 2016. Retrieved February 18, 2017, from http://www.journalism.org/2016/06/15/state-of-the-news-media-2016/

Zephorria Digital Marketing. (2017, February 2). The Top 20 Valuable Facebook Statistics. Retrieved February 18, 2017, from https://zephoria.com/top-15-valuable-facebook-statistics/

 

 

 

The Power of Influencer Marketing

is-influencer-marketing-the-future-of-marketing-sb(photo cred: shanebarker.com)

By: Taylar Gomez

Influencer marketing will be a continuing trend in 2017 with more success than ever. The power behind this marketing is strong and lasting to consumers. Marketers are now using this tool in live broadcasts and social networks. Using influencer marketing during live broadcasts allows a direct connection to the consumer. In an article from Marketing Land, Avocados From Mexico used influencer marketing to share its campaign in the week leading up to the super bowl. The campaign exchanged points and offered chances to win awards.

To successfully use influencers, marketers should understand the audience they are trying to appeal to. Knowing where your audience spends the most time and what devices they use will help in attracting them to the advertisement. Timing of when the content should go live must be considered as well. Directly communicating with the brand ambassador is important for the content to be placed on the platform in good timing. It is critical that the brand and influencer are right for each other. The brand must represent the influencer as much as the influencer represents the brand.

With this marketing strategy expanding its reach, media groups are making sure to stay ahead. In an article by Arabian Business, ITP Media Group is projected to reach over 25 million followers by the end of the year. ITP Media Group understands the importance of this marketing and believes that creating quality content will allow them brands to stay relevant.

What’s Next?

Brands are going to continuing using influencer marketing and expand on the tool even more. Influencers will host more events and take over more social media platform accounts. Influencer marketing allows consumers to see their favorite people using products and services they could potentially be interested in. brands should all be utilizing this marketing practice to drive sales and build a better relationship with their customers.

References

Arabian Business. (2017). Retrieved from http://www.arabianbusiness.com/itp-media-group-on-track-sign-social-influencers-with-reach-of-25-million-662967.html

Jeansonne, C. (2017). Retrieved from http://marketingland.com/using-influencer-campaigns-real-time-amplification-205956

 

 

Trump Is Still Tweeting?

children-of-men-2By Tyler Hanson

My father, staunch Republican you see, said, “Trump needs to quit that Twitter nonsense once he’s in office. Right now, it’s fine. He wants America behind him. But once America is behind him, he needs to focus on working for us instead of talking to us.”

Lo and behold, he has not stopped tweeting. He probably tweets in the oval office while eating McDonald’s and cussing at CNN on the television. That is fair. The world is full of humans and each human has a vice. But the problem is in what the tweets represent: a man who cannot believe he is failing.

“Extreme vetting” is the type of statement that makes you grit your teeth in a nightmare and wake up with a sore jaw. This is after I thought I was in Children of Men when I saw the polls: 40% of Americans are behind Trump. The other 60% were rioting in the streets. This was on a TV at a restaurant on a channel I didn’t know. But it looked just as bleak as Clive Owen’s 5 o’clock shadow.

Maybe it’s fake, but how can there be that much opposition? And what if it is mainly behind his bullying tweets? They’ve been with us since he first stood against Hillary and said he would throw her in jail.

But, the worst part has to be that there are people that are rallying behind him. “Throw her in jail!”, “It’s not a ban!” Well…what is it? Do we have a bully in the office or a baby who can’t choose his words properly. Should that be our President.

Yes, Obama tweeted during his presidency. I wasn’t a fan of that either. I don’t need to be talked at. His staff might have been doing the tweets, sure, however, we know this is Trump because these are bloated, angry, repetitive, redundant tweets that praise him and point fingers. As an American citizen I would like to know that my President spends his time wisely. The growing collection of people on social media has taken away from that. They retweet him. This is my first blog about Trump and I really do hope it’s the last. I hope we can find something else to talk about and maybe love one another in the world instead slandering on social media or flexin’ so companies think that we are worthy of being a part of their team because of our presence and “personality” on social media. Wolves in sheep’s clothing abound. Why aren’t we afraid of that, too?

http://www.cracked.com/blog/an-insanely-depressing-day-in-life-donald-trump/

https://www.google.com/search?q=trump+presidentpolls&biw=1256&bih=655&source=lnms&tbm=isch&sa=X&ved=0ahUKEwilptHZmP3RAhXmv1QKHepJCx4Q_AUICSgE&dpr=2#imgrc=xgI4jOvp-Ifs4M: