Featured Image: Courtesy photo taken in Library Mall via Snapchat by Connor Gray. Featured in the North Texas Daily article “UNT has a new geofilter for Snapchat” taken and published June 24, 2015.
Have you ever gone to any public place and not seen someone on their phone?
There’s probably a slim to none chance that when you looked around at least someone had their phone on them, around them or right in their hand.
So would it not be the greatest thing that if while we had these mobile device addicts in captivity we could lure them into marketing for us for free?
Snapchat, one of the worlds most leading social media applications of the 21st century has placed this opportunity in the palms of our hands. I mean literally they are just giving it to us, right there, in our hand!
Snapchat is a application that allows users to send periodically timed photos to friends that will disappear in a certain amount of seconds. While other applications such as Facebook, Twitter, Pinterest, and Tumbler may be on the rise as well, each application seems to be in its own marketing niche. Meaning there really isn’t any other competition for this growing application. So what have they done to improve over the years?
In a recent blog written by Brandt Ranj on Feb. 17, 2016 called “Here’s your guide on how people are using Snapchat today” Snapchat has over 100 million daily active users, around 8,796 photos are taken and sent per second and approximately 6 billion videos are viewed daily.
So what are businesses going to do with such an eye catching application? Slap a geofilter on it and call it a day!
Alright way easier said than done. During Snapchat’s 4th update the application gave the option of adding a filter to a photo and in some of the most recent updates now specific areas have their own “geotag.” This is a small image that may be attached to a photo taken in an area the image was taken in. For example the University of North Texas allows students to use the “geotag” (in the picture above) when ever they are on campus.
With the new recent updates anyone is now able to apply for a geofilter and submitting it is 100% free. On the Snapchat website, full instructions as well as examples are there to help you out!
Now here comes the tough part, if you’re not an actively Photoshop genius this process may be a struggle to you. And once your said geofilter has been submitted and sent off to the Snapchat website there is a possibility the filter may take a couple of weeks to be reviewed. So if you’re trying to apply for a filter specifically for an event give yourself a month in advance to whip out that rough draft so it may be viewed, edited and accepted in time!
Once all said and done, and your filter as been appropriately accepted you now have all this opportunity to market your business, event, and or area!
With the help of a geofilter, many people you are following will know where you were when you took the photo. It also gives your business the ability to reach a new audience verse the other social media applications being used.
All in all Snapchat is a growing application, and changes I’m sure to come that will once again “up” the opportunity for businesses to grow.
By, Katelyn Schmitz
April 4th 2016