With the drastic cultural shift on how sports are now accessed, we have seen that almost 61% of sports fans views content online through various digital platforms. Viewing sports on smart devices has gone from 21% to 39% within the last 3 years. Not only has the medium as to which sports are accessed have changed, but also the exponential growth of platforms has changed as well. One and four fans will access sports content through social media. Through this recent increase in engaging in sports through social media, there have also been some advantages. As noted by Simon Greenberg, global head of rights at News Corp, social media has gave broadcasters & rights holders a chance to connect with with the user and give them a way to target the sports fans more directly. Rights holders, particularly the NBA and NFL, have increased their social media interactions by expanding their relationships with Twitter, Facebook, Youtube, and Snapchat. Through all of these social media platforms, the NBA & NFL have made sports clips and fan-generated contecnt widely available to the consumer. In 2015, the NBA created the Leauge Pass, which was available on Twitter & Facebook, that gave direct links to pages where fans could buy access & see post related to the particular game. In 2014, we saw the launch of CityMatchda which allowed consumers to watch live footage from inside the tunnel, press releases, and half- time commentary. Right holders must retain strict conditions in order for their content can be viewed over different license agreements.
Burrows, Tom. “WHAT THE SOCIAL MEDIA REVOLUTION MEANS FOR SPORTS FANS AND RIGHTS HOLDERS.” Web log post. Lawinsport. LawInSport Limited, 14 Sept. 2016. Web. 18 Sept. 2016. <http://www.lawinsport.com/features/item/what-the-social-media-revolution-means-for-sports-fans-and-rights-holders>.