As social media use continues to rise, so does the perks that come with social stardom. Who was graciously given the front row seats to Dolce & Gabbana’s Spring 2017 show at Milan Fashion week? Internet stars.
Cameron Dallas, an aspiring actor who made is break on the social app Vine, was one of those lucky internet stars to get the VIP treatment. In fact, there were twenty young internet stars in the front row of Dolce & Gabbana’s show. This created more social buzz for the show than ever before due to the young star’s tweeting and snapping the event to their loyal followers. In Cameron’s case, that would be 8.53 million followers.
As millennials move further away from traditional forms of entertainment and the definition of celebrity changes, the entertainment and PR industry is forced to adapt. Just this past week Ellen announced that she will be adding a talk show to her EllenTube app and site with social sensation, Tyler Oakley. This move by the Ellen Show is proof that traditional television shows are not holding the attention of millennials.
Tyler Oakley is definitely not new to the stoplight. He has made appearances on countless talk and morning shows, has hosted social events and award shows, and has traveled around the world for appearances. With over 7 million subscribers on YouTube his estimated income from YouTube alone is over 2 million dollars.
Social stars come in all shapes, sizes, ages and genders. You could say social has no mold that you have to fill. In fact, this past week is proof that anyone can be a social star including a dog. This past Wednesday it was announced on Facebook that Loki The Corgi had passed away from chronic kidney disease. His loyal followers have already donated more than $35,000 to help assist his owners with his medical bills. With over 800,000 followers on Facebook and 700,000 followers on Instagram this famous pup was a household name.
Social will continue to rise and the world’s view of who fits the title of “celebrity” will continue to change. The entertainment, PR, advertising, and so many other industries will be forced to adapt with these changes to keep the attention of worldwide millennials. These three events that happened this past week show that the power that social media stars is in true competition with traditional Hollywood.
By Carolyn Baldwin