There have been many complaints on the lack of shades makeup lines have to offer. Many of the world’s largest makeup brands fail to accommodate deeper skin tones, and only offer a numerous line of fair shades. However, most recently Lancome signed Lupita Nyong’o as their first Black beauty ambassador, and Mattel used Zendaya Coleman, another African-American icon, to showcase their first ever barbie with dreadlocks. Although these changes in diversity are up & coming, they are not happening fast enough.
Social media is a very powerful tool, and hashtags such as #BlackGirlMagic are becoming a full blown movement. Black women & girls are now loudly expressing their intelligence & endurance by using the hashtag on social media. The hashtag #BlackGirlMagic has been tagged over a million times on Instagram! The movement was originally created by CaShawn Thomas, who used the hashtag to combat negativity, which later turned into a viral movement. In the past people have not been able to vocally publicize their frustration in the lack of diversity in the beauty community, but TODAY is a different story. Being able to connect with other with people like you who want to celebrate their beauty inside and out, has gave woman of color a profound collective voice! AJ Crimson, founder of AJ Crimson Beauty, a makeup brand that strives to be inclusive of all ethnicities, says, “Black women are tired of pleading with [big] brands to include them and are tired of being overlooked.” Black women spend $7.5 billion annually on beauty products, twice as much on skincare, and 80% as more on cosmetics than anybody else. The hashtag #BlackGirlMagic is making the beauty industries change the way they market their products. The hashtag has helped elaborate on the number of women of color who are urgent for products that are made specifically for them. Hopefully, as time goes on more makeup brands will make changes to accommodate EVERYONE!