By: Alaetra Smith
For the past couple of years, Facebook has been working to produce an enterprise version of their already booming social media site. Facebook at Work—a site separate from the social media giant itself directed by Julien Codorniou—launched under the name “Workplace” on Oct. 10 to make the work environment “more productive.”
Despite competitors—LinkedIn, Microsoft’s Yammer and Salesforce’s Chatter, to name a few—Facebook at Work is primed for success. It will be easier for employees to connect with their employer company and coworkers. Teams will be able to brainstorm and exchange ideas, as well as having access to training videos, opportunities to collaborate and event planning.
Before its official launch, Facebook rolled the service out to a small number of companies, including the Royal Bank of Scotland, Coldwell Banker and Hootsuite. Currently, more than 1,000 organizations around the world—including the US, UK, India, Norway and France—are already using it.
The pricing structure ranges from $1-$3 per month based on the company’s amount of users. In addition, new companies interested in using Facebook Workplace have the option of a free three-month trial period and non-profits and educational institutions have access to the service completely free of charge.
Director of Paid & Social Media, Joe DiNardo suggests that Facebook Workplace is more of “[human resource] play” that creates a private instance for an organization. Codorniou wants to build a “software as a service (SaaS)” business. “We want to do with the humility of a company that just started in SaaS but also with the confidence of knowing we have engineers that know how to build software that people use and people love to use,” he says. “This is why people come back to Facebook every day.”