Forbes published an article on December 1st sharing their top five tips to boost shares and conversions. Their number one tip was video content. According to Social Media Today, “Facebook alone generates a whopping 8 billion video views on average per day”. A new Facebook addition allows for users to video live and people spend 3x longer watching live videos over prerecorded ones.

The second tip is to include social influencers, bloggers and followers. Building relationships on social media can help bring exposure to your brand and can help establish the brand as a leader. The third tip is to post at optimal times. The best way to determine the ideal post time is knowing your audience and when they have the highest engagement.

The fourth tip from Forbes is to share content. Sharing relevant content can help increase shares, but can also help your brand as it eliminates the need to personally create all content. Last, but not least, tip five is to utilize visuals. Visuals are a great way to increase engagement. In fact, “Posts with relevant images receive 94% more views than content without”.

Overall, Forbes explains that the best way to boost shares and conversion on social is to know your audience. Use your audience knowledge to know what, when and why to post.