Sports Organizations Using Social Media
These days the most impactful way to reach a large audience quickly is through social media. Pro sports organizations have succeeded in using social media, particularly Twitter and Instagram to connect with fans and keep them informed.
The really interactive pages use short video clips of awesome moments from competition or share interviews from before and after games as well as keep their fans entertained by sharing “memes” or “gifs”
After the brutal loss in Super Bowl 51, the Atlanta Falcons took to twitter to thank their fans for all the support during the long season. It was appreciated with a lot of interactions.
In the future in the changing world impacted by social media, the sports culture is a huge part of the connection social media will have with major sports companies and audiences.